Remarketing involves tracking people who have visited your website and displaying ads to them on other websites. Since these are people who are already familiar with you and were interested in your product or service retargeting them with your ads is an effective way to bring them back.
Remarketing can help you reach and bring back your lost customers and convert them again to sales.You can reach your customers even when have not visited your website recently.
Adding remarketing to your display advertising campaigns helps you in the following ways.
- Better conversion rates
- More Brand visibility
- More ROI
- Create a targeted marketing list